Emaar leads the way in UAE Emiratisation scheme

The developer launched its latest $20 billion luxury project The Oasis in Dubai last week

Lubna Hamdan 2 Min Read

One of the UAE’s most successful companies is leading the way in fulfilling the UAE’s vision for Emiratisation, which is the employment of the country’s citizens.

Emaar Properties, Dubai’s top developer, is pioneering ahead with new schemes to hire nationals across the Emirates in line with the country’s NAFIS programme.

The federal scheme, which focuses on reforms and financial incentives for nationals in the private sector, will see the country spend as much as AED 24 billion ($6.5bn) to employ up to 75,000 locals between 2021 and 2025. The goal is for Emiratis to hold 10% of private sector jobs in the UAE.

Frankly understands the company is actively championing the progress, despite a recent story on the website that claimed a subsidiary of the company had hired fresh Emirati graduates primarily in the hospitality sector by placing them in customer service jobs. 

After further investigation, the reports have since been found to be false allegations made by former disgruntled employees. 

Moreover, it has now been clarified that the company holds informative training programmes and seminars to fresh graduates and new hires alike, to provide them with insights into understanding every aspect of the business, including hospitality. 

The programmes are part of the company’s goals in nurturing Emirati talent, for which it has provided thousands of job opportunities over the years. In 2018, its hospitality arm said it was planning to create more than 5,300 jobs over the next 5 years to support Emiratization.

“With hospitality professionals from across the world working with us, we take pride in offering a world-class work environment that enables them to progress in their careers,” it said in a statement at the time.

It said on its website it seeks to employ people “with passion, commitment and dedication to take on challenging jobs and accomplish them with determination.”

So far, it has accomplished a multicultural workforce of over 82 nationalities.

The company, hailed as one of the UAE’s most successful developers, boasts subsidiaries in hospitality, entertainment, and retail. It broke global records and made international headline news when it built the world’s largest shopping mall, Dubai Mall, and the world’s tallest tower, the Burj Khalifa. 

In addition, the Emaar Charity Foundation and the Community Development Authority in Dubai (CDA) in April signed a memorandum of understanding that will see the foundation allocate AED 15 million ($4m) every year for the next 3 years to provide permanent housing for deserving families in Dubai.

The company even launched its own anonymous Whistleblower Line to combat all forms of fraudulent or corrupt conduct, for both external and internal sources.

“We are also devoted to a strong compliance culture guided by clear and consistent code of business conduct, making sure our actions are aligned to our core values… Accordingly, we hold our employees to a high level of ethical conduct and expect the same of our business partners. To ensure our organisation is managed in line with our commitment, you can assist us by reporting any potential instances of non-compliance, fraudulent or unethical practices via our dedicated Whistleblower Line,” it said on its website. 

Last week, Emaar unveiled its latest project in Dubai, The Oasis, a $20 billion luxury waterfront project featuring 7,000 residential units including mansions.

The celebrated developer promised future residents would enjoy views of parks, lakes, and canals, with the community situated a short 20-minute drive away from Downtown Dubai.