Bein charging up to $1.5m for commercial screening of Qatar World Cup

Home packages in the UAE start at $75 for full coverage of the event

Lubna Hamdan 1 Min Read

Qatar-based Bein Sports, the official broadcaster of the 2022 World Cup in the Middle East and North Africa, is charging up to $1.5 million for commercial screenings of the FIFA event at F&B and entertainment outlets in Dubai, sources familiar with the matter told Frankly.

A client of the broadcaster’s said on condition of anonymity that his company paid $1.5m to screen the World Cup on one large outdoor screen in an area that can accommodate up to 1,000 guests.

Another client told Frankly he got a “good deal” to screen the World Cup on one screen in his venue for $150,000.

Bein Sports did not respond to a request for comment at the time this article was published.

Those opting to watch the games at home in the UAE can opt for a package with telecoms provider Etisalat for $190, which include Bein’s full coverage of the FIFA World Cup Qatar 2022. Subscribers will also get Bein Premium free for 2 months.

Telecoms provider Du is also providing a discounted FIFA World Cup package at around $75 (original price: $150).

Bein Sports is part of the Bein Media Group, which produces and distributes entertainment and live sporting events to 43 countries in 9 different languages across Europe, North America, Asia, Australasia, and Middle East and North Africa (MENA).